(CNN) — President Barack Obama and first lady Michelle Obama will host the first-ever White House Conference on Bullying Prevention Thursday.

“For a long time bullying was treated as an unavoidable part of growing up but more and more we’re seeing how harmful it can be for our kids, especially when it follows them from their school to their phone to their computer screen,” the president said in a video promoting the event.

An anti-bullying PSA released online in January declares that more than six-million schoolchildren experienced bullying in the past six months. As parents of two teenage girls, the issue resonates with the president and first lady.

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