Cashing in on the cupcake craze


(Money Magazine) — As VP of marketing for a merchandising firm, Pam Turkin traveled extensively.

Around 2008 she noticed cupcake shops popping up on the coasts and wondered about bringing the concept home to the Detroit area.

http://money.cnn.com/2011/01/26/pf/second_act_cupcakes.moneymag/index.htm